Elena Bryntsalova – a young Russian designer, since childhood, passionately fond of fashion. It
was this passion that led her to 16 years of design courses at the famous New York Parsons The
New School for Design. And at the age of 18, after graduating from school, Elena entered the
preparatory courses of the legendary London Central Saint Martins. Next, the young designer
continued her education in the London branch of the prestigious Istituto Marangoni, where she
studied the science of design art and craftsmanship and Graduated with BA fashion design
completion. It is during her second year of studies that Elena started her couture line “Elena
Bryntsalova” at the age of 18.
On 3 rd of March 2015, she presented her first collection during the Mercedes Benz Moscow
Fashion Week and since has had fashions shows in London, Paris and Monaco.
She is currently launching her second unisex ready to wear line called ‘censored thoughts’.
Brand Summary: The brand ‘Elena Bryntsalova’ is a non seasonal, luxury, ready to wear
womenswear attire aimed for females aged 17-35 from the middle and upper middle class. Elena
Bryntsalova understands the values and needs of a modern day ambitious working women and
therefore aims to create clothing which are universal both for day and night. Quality over
quantity is key to the brands image, therefore production and sales points remain limited,
allowing the brand to keep an exclusive image. The heroine of Elena Bryntsalova’s debut
collection is an up-to- date, practical, elegant and creative woman, who values the essense of
functionality and beauty. Brands relationship to the social communication: “classy but sassy”
aimimg primarly to make women feel sophisticated, respected and gain authority in the male
dominant world. Nonetheless by using fabrics such as lace, chiffon, silk and by using silhouettes
outlining the female figure, allows the wearer to simultaneously keep the romantic feminine
natural features and put in function, if necessary, the most leathal weapon a female has; the
power of seduction. Practicality combined with elegance are the main features of the brand.